Many institutions around the world are developing a curriculum in which some or all of the material is taught in English. Apart from studies of English itself, institutions offer courses in a subject area that is Western or global in focus and hence benefits from an instructor who has a strong grounding in the discipline. For example, an increasing number of institutions based outside the U.S. are offering courses in English Literature, American History, Western Art, Popular Music, Comparative Philosophy, International Affairs and others.
There are many advantages to the students from this approach. Instructors who are trained in the U.S. or other Western countries may have a different training, perspective and pedagogical approaches in these disciplines. Most importantly, students not only learn from someone who has experienced a Western approach to their discipline, but also have the opportunity to think and work in English and thus improve their language abilities.
This internationalisation of the curriculum and instructional staff improves the standing of the institution with local and national authorities. Consequently, this higher standing builds a stronger brand that attracts more qualified students and thereby raises the profile of the institution.